Presenting a company’s offerings through an article in The Brussels Times
Communication
The brand
Serco Group plc is a British multinational, defence, space, justice & immigration, transport, health, and citizen services company, supporting governments and international organisations across the globe.
The challenge
Creating brand awareness for Serco in the Belgian market through an article published on The Brussels Times news website, with the goal of attracting potential candidates for employment.
Communication
Copywriting
© Serco
Deliverables
Introduce Serco's services in Europe, with a focus on International Organisations and Defence as these are the main areas that Serco is active in currently in Belgium
Present Serco's values of investing in its people and delivering high-quality services
Present the types of career opportunities Serco offers in Belgium
Include multiple direct links to the Serco website and a call-to-action for the readers to discover more about Serco’s careers and offerings
Introducing one of the largest B2G companies to Belgian readers
Execution
A short article presenting Serco’s offerings in Belgium. Link to article on The Brussels Times website here.
Key benefits: Visits to the website within one of the most important European markets for Serco (Belgium) were increased by 13,4%.
