Search Engine Optimisation
Attracting organic traffic to a job board through optimised content
Space Defence Security Jobs is a dedicated online platform connecting professionals with employment opportunities in the space, defence, and security sectors.
The brand
Creating a blog article that is optimised for the keyword ‘space careers’ in order to attract relevant traffic to the website, as other parts of the website had already been optimised for the keyword ‘space jobs’.
The challenge
Copywriting
SEO
Deliverables
Keyword research
Attract traffic to the website through higher visibility among the target audience through higher ranking on search engine results pages
Conduct research in order to provide accurate and up-to-date information
Provide value to the target audience through relevant knowledge and information
Produce content (copy and visuals)
An informative SEO-optimised article that drives organic traffic
Execution
A blog article presenting which are the top space careers to choose in 2020 providing specific reasoning based on research as well as a salary expectation for the roles presented. A clear call to action to explore relevant vacancies directly on the job platform is integrated. Link to article on the Space Defence Security Jobs website here.
Key benefits: Increased visibility among target audience, increased website traffic
