Government
Helping the municipality of The Hague attract talented professionals
Image source: acc.behague.com
The organisation
The Hague, known as the international city of peace and justice, is a vibrant municipality in the Netherlands renowned for its cultural heritage, governmental institutions, and diverse diplomatic presence.
The platform
A digital recruitment company that uses conversational technology in the recruitment process. Candidates initially interact with a Facebook Messenger chatbot where information is collected for an initial screening.
The city of The Hague has a growing ecosystem of start-up companies within the tech space. However, attracting valuable candidates who are not familiar with the city can be challenging.
Nine start-ups in search of data scientists participated in the project which entailed a LinkedIn and a Facebook campaign advertisements focusing on The Hague as an attractive location.
The challenge
Government
Copywriting & Creation of Visuals
Image source: acc.behague.com
Deliverables
Define and generate key messages
Create visuals for the ads in accordance to the branding of the city of The Hague
Key campaign messages
Highlighting The Hague as an attractive location to live and work
A diverse & international environment
A multicultural city where expats can feel part of a community of like-minded, driven professionals.
A hub for career
development
Home to an ever-expanding network of tech start-ups and scale-ups, where professionals can grow their skills within a dynamic environment.
A beautiful city landscape
A coastal city with a rural character a harmonious blend of historic architecture and modern urban design.
The businesses
AI-driven business operations optimisation
AI-powered public safety and risk management
Machine learning for robotic logistics handling
Remote sensing in service of social and environmental impact
AI for medical diagnosing of eye diseases
Road quality monitoring and prediction platform
Business consulting, and advisory services
Data science and cloud computing IT-related solutions
Global security analysis and policy recommendations for governments
Attracting valuable candidates through clear messages and authentic images
Execution: copy & visuals
Five different ads were created in rectangle and square form, communicating the key messages and inviting for a call-to-action to engage with the Lift chatbot for a first screening.
Key benefits: generating awareness around The Hague as an attractive employment and living location, attracting international and Dutch candidates for the data science vacancies of the nine start-ups located in the city
General message of career opportunity invitation on the visual and specific details in the caption.
Visual: city landscape
The Hague needs your valuable data skills. 📊
Help the public sector better serve its citizens, enable data-driven decisions based on satellite technologies, or work with cutting-edge research institutes. Explore the hundreds of career opportunities available in a variety of exciting fields, and get one step closer to your dream job.
Start the conversation today 👉
Visual: tech
Message focusing on skill/career development
Build deep learning models, transform medical screening practices, and help cutting-edge organisations revolutionise healthcare. Work as a data scientist in The Hague, and contribute to a variety of innovative science projects. 🔬
Start the conversation today 👉
Visual: lifestyle
Message focusing on international flare and community
Elevate your Data Science skills by joining the vibrant tech startup scene of The Hague, an international hub of innovation and culture. From remote sensing data analysis to predictive and AI modelling, make an impact through the most exciting data science projects and take your career to the next level.
Start the conversation today 👉
Visual: tech
Message focusing on skill/career development (Dutch)
Verscherp en verbreed je data science-vaardigheden als onderdeel van een innovatiegerichte en multinationale onderneming. Den Haag biedt veel spannende mogelijkheden voor datawetenschappers zoals jij die klaar zijn om hun volgende carrièrestap te zetten.
Start vandaag nog een gesprek!
Visual: city landscape
Message focusing on international environment
Your next career opportunity in Data Science is one click away. Take your next career step as part of a multicultural environment in the city of peace and justice, The Hague. Discover the available vacancies, and work on some of the most exciting data challenges as part of a strong network of international, like-minded professionals.
Start the conversation today 👉
